What We Do

Destinovate offers destination marketing consulting and interactive web applications for tourism promoters and travelers.

Destination Marketing Services

Our Destination Marketing Services include Tourism Asset Inventory, Go-To-Market Strategy and Digital Destination Infrastructure Planning for emerging destinations in the United States.

Tourism development consulting services are focused on bringing economic value to underdeveloped mid-sized cities, small towns, and rural areas.

Our core belief is that destinations can thrive through cross-functional collaboration, persona-based place branding, strategic generational messaging and technological solutions.

Tourism Stats Website

The Tourism Stats Website provides a comprehensive benchmark across various aspects of destination quality for hundreds of regions across the United States.

Details provided by the tool include tourism economic impact figures, generational population estimates, transportation facts and comparitive scoring for various aspects of the destination experience.

Destination marketers will find a number of useful insights using the Tourism Stats Website including similar destination discovery and the ability to track destination growth over time.

My Trip Studio

My Trip Studio offers an interactive and user-friendly itinerary builder tool to meet the needs of experienced and novice travelers.

Users of this tool can create custom, multi-day itineraries with any number of combinations of times, dates and activities with the ability to sort, edit and rename items as needed.

Itineraries can be shared with family and friends via a customizable, publically shareable link and worked on collaboratively with others by sharing a secret code.

Tourism Market Research

At Destinovate, we’re committed to producing bold, data-driven tourism market research that most organizations are too cautious to publish. We don’t just measure what’s working—we question what’s not. Our goal is to challenge conventional wisdom and uncover the hidden behavioral patterns shaping how people choose where to travel, how they respond to marketing, and what truly resonates across generational and cultural lines.

The Power of Persona in Destination Marketing

A national survey of U.S. travelers that compares traditional place-based branding with more emotionally resonant persona-based strategies. The whitepaper explores how branding style impacts interest, trust, recall, and conversion—and offers real-world insights for marketers trying to stand out in a fragmented, hyper-competitive tourism space.