Skip to content

Innovative Destination Strategies
About Us

Who We Are

Destinovate is a consulting firm that specializes in tourism development, helping destinations to improve their infrastructure, create new products and experiences, and develop effective marketing strategies.

By offering a range of services tailored to meet the needs of small towns, rural and emerging destinations, Destinovate aims to help communities and businesses in the tourism industry to grow and thrive.

From conducting asset inventories and market research, to developing digital strategies and facilitating technology improvements, Destinovate provides a comprehensive approach to destination development that is grounded in research and practical experience.


Our mission is to empower emerging destinations to discover their unique attributes and build a sustainable tourism brand that resonates with their visitors while enhancing the economic vitality local community.


Our vision is to be the leading destination branding agency that transforms emerging destinations into thriving tourism hotspots by providing innovative and customized solutions that leverage the power of persona-based branding.

What Makes Destinovate Different?

Destinovate is a destination marketing consulting firm that sets itself apart by focusing on persona-based branding. While other firms may rely on traditional tactics like slogans or city nicknames, Destinovate helps emerging destinations identify and amplify their unique brand persona, the intangible feeling and personality that makes a place special. By honing in on this key differentiator, Destinovate creates destination branding that is more authentic, relatable, and memorable.

Destinovate's approach begins with a deep dive into the destination's culture, history, and community to uncover the essence of its persona. From there, we examine visitor personas to craft a brand identity that captures the spirit of the place and resonates with visitors. This includes everything from visual design and messaging to experiential recommendations that reflect the destination's persona. By leveraging this unique approach to destination branding, Destinovate helps emerging destinations stand out in an increasingly crowded tourism landscape.

Consulting Team

The consulting team at Destinovate has several years of experience in 501(c)6 nonprofits and education in Tourism Management from an accredited university. In addition, the team holds certifications in both Destination Marketing and Information Technology.

This combination of knowledge and experience allows the team to provide expert guidance and solutions to their clients in the areas of destination marketing, management, and development.

From developing comprehensive Tourism Asset Inventories to effective Go-To-Market Strategies and Digital Destination Infrastructure Plans, the team at Destinovate is equipped to help destinations of all sizes and types reach their full potential in the tourism industry.